Our story

About Usha Ethnic

Usha Ethnic is shaped by what artisans create. Emotions woven into every thread, carrying the touch of generations and the timeless nostalgia of rich heritage. Each piece reflects stories passed down through skilled hands, where tradition lives on in every detail.

We ofer artisanal luxury clothing and lifestyle pieces that carry the warmth of the past while finding meaning in the present. Designed for today, yet deeply rooted in legacy, our creations are not just products but expressions of culture, identity, and craft.

At the heart of Usha Ethnic is a community of over 5,000 artisans. We work towards creating sustainable livelihoods through fair wages and thoughtful profit sharing, ensuring that the hands behind the craft are valued as much as the craft itself.

This is the legacy we carry forward. A heritage we respect, a tradition we preserve, and a story we continue to tell through every piece that comes to life in the hands of our artisans.

Our Philosophy

Rooted in Heritage, Designed for Today

Usha Ethnics brings together luxury clothing and lifestyle pieces crafted by skilled artisans . Each piece reflects generations of craftsmanship, blending traditional artistry with modern elegance. We are more than a brand — we are a bridge between heritage and contemporary fashion.

Timelines

From our foundation to global expansion — a story of consistent growth and operational excellence.

The Beginning

Usha Textiles was founded in Krishna Market, Chandni Chowk by Mr. N.C. Jain, along with his sons, with initially only a bundle of 100 meter cloth. The business started with printed fancy unstitched suits, with a clear intention — to build something of their own and create a unique identity in the market.

2000

Early Struggle

The initial years were the most challenging, as the family was new to the ladies’ suit industry.

Despite limited experience, they focused on improving designs beyond what was commonly available

2002

Building Identity

The brand began establishing itself by moving away from regular designs and introducing distinctive styling and detailing

2003

Design Evolution

Inspired by evolving fashion trends, the business introduced Parsi work, threadwork, and manual embroidery techniques.

This marked a turning point, as Usha Textiles began gaining recognition and consistent market demand

2004

Major Breakthrough

Entered the readymade suits segment
Shifted operations to Katra Neel, Gali Ghanteshwar, Chandni Chowk
Expanded into styles like gharara, sharara, farshi salwar, balloon salwar, catering to evolving customer tastes

2006

Along with many industry awards, recognitions and fame

In 2019 we were awarded Top 25 B2B Women Wear Expo by IPF EXPO, wherein Yami Gautam and several other models walked the ramp wearing our designs.

2019

Today

Usha Textiles has grown into a well-established name in the industry:

Supporting the daily livelihood of more than 10,000 families.
2000+ clients across PAN India
1000+ fresh designs per season
100+ fabric types & near about 200 colour shades
Supplying to major textile hubs like Surat, Ahmedabad, and Kolkata
Contributed lakhs of in-house designs to the industry

Our Core Strength and why retailers choose us at the end of the day: strong “Vyavahar” (relationships), consistent quality, and reliability at a reasonable range

Special thanks to our stakeholders - our agents, supporting staff, clientele and our suppliers.

2026

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